Zipcar: Environmentally Friendly Transportation Alternative in 1999 Background and Brief History “Zipcar” was launched as a “low-cost, low-hassle, easy-access and environmentally friendly transportation alternative in 1999” (Parekh, 2009, pg. 15). The company’s CEO Scott Griffith, stated that he took a virtually failing company and revamped in 2003. He knew it could be a success but had to implement an improved business model before it could achieve any type of measurable profit (Clifford, 2008, pg. 94). Much to Griffiths improved business plan, ten years after its inception, Zipcar is very much a force to be reckoned with and is still privately owned. This is an accomplishment in an era when mergers and acquisitions are a daily...The end:
.....trive to save it. So, far Zipcar has found an amazing balance between profit margin and consumer needs. References Childress, G. (2009, January 9). BRIEF: How does Zipcar work?. Herald-Sun, The (Durham, NC), Retrieved from Newspaper Source database. Clifford, S. (2008). HOW FAST CAN THIS THING GO, ANYWAY? (cover story). Inc, 30(3), 94. Retrieved from MasterFILE Premier database. Marquardt, K. (2008). Redefining the Rental Car. U.S. News & World Report, 144(17), 44. Retrieved from MasterFILE Premier database. Parekh, R. (2009). ZIPCAR FINDS A NICHE IN TURBULENT ECONOMY. Advertising Age, 80(3), 15. Retrieved from MasterFILE Premier database. Patel, K. (2009). ZIPCAR. Advertising Age, 80(39), 16. Retrieved from MasterFILE Premier database.