Yahoo as the World’s Leading Search Engines, Web Directories and Portals

$19.95

Add to cart
Essay #: 064298
Total text length is 18,562 characters (approximately 12.8 pages).

Excerpts from the Paper

The beginning:
Yahoo as the World’s Leading Search Engines, Web Directories and Portals
Executive Summary
Yahoo is one of the world’s leading search engines, web directories and portals. By 2006 the company was generating over $6 billion in revenues, retaining almost a third of it in profit. In recent years, the ascendancy of Google has made this profitability level more difficult to attain. The company is relying on its new focus on Internet advertising to see it through to the next decade, through a partnership with Microsoft. The company is still in the midst of a massive reorganization, which means that its values and focus may continue to change. In addition to its current strategy of partnership with Microsoft, it is recommended that Yahoo takes...
The end:
.....4), 55-66.
Karakowsky, L., Carroll, A. and Buchholtz, A. (2005). The
Responsibilities of Business: Managing Stakeholders and Ethics. Toronto: Thomson Nelson.
Landis, D. (2004). Gaga over Google. Kiplinger's Personal Finance, 58(11), 62.
Porter, L. & Golan, G. (2006). From Subservient Chickens to Brawny Men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 26-33.
Teece, D. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43, 172-194.
Yahoo. (2009). Annual Report. Retrieved 15 November 2010 from http://yhoo.client.shareholder.com/faq.cfm.
Yahoo. (2010). Investor Relations website. Retrieved 15 November 2010 from http://yhoo.client.shareholder.com/faq.cfm.