Yahoo as the World’s Leading Search Engines, Web Directories and Portals


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Essay #: 064298
Total text length is 18,562 characters (approximately 12.8 pages).

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The beginning:
Yahoo as the World’s Leading Search Engines, Web Directories and Portals
Executive Summary
Yahoo is one of the world’s leading search engines, web directories and portals. By 2006 the company was generating over $6 billion in revenues, retaining almost a third of it in profit. In recent years, the ascendancy of Google has made this profitability level more difficult to attain. The company is relying on its new focus on Internet advertising to see it through to the next decade, through a partnership with Microsoft. The company is still in the midst of a massive reorganization, which means that its values and focus may continue to change. In addition to its current strategy of partnership with Microsoft, it is recommended that Yahoo takes...
The end:
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