Whole Foods: Integral Service Expertise and Profitability

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Running head: WHOLE FOODS
Whole Foods: Integral Service Expertise and Profitability
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ENVIRONMENT ANALYSIS: WHOLE FOODS
INTRODUCTION:
Whole Foods is a niche market food retailer. The retailer offers unique food products to a unique market of individuals desiring healthy food choices. The company boasts that it moves beyond merely offering quality food to its customers; it offers a “higher quality of life” (WholeFoods, 2010, para. 2). It has earned remarkable profits as it has literally created a market for healthy food choices by establishing and maintaining a consistent focus on “Whole Foods. Whole People. Whole Planet” (Andrew, et. al, 2009, p. 160). This focus has resulted in recent reported profits of 2.2 billion...

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WholeFoods. (2010, August 3). Whole Foods Third Quarter Financial Reports. Financial Reports. Retrieved September 7, 2010, from www.wholefoodsmarket.com/company/pdfs/Q310financial.pdf