White Motor Company Antitrust Case 1.Identify and analyze the relevant facts of this antitrust case. The White Motor Company was, at the time, the oldest surviving independent manufacturer of trucks and truck parts. It used several different methods of distribution to get its trucks and parts to the ultimate consumer. The company's own branches sell trucks directly to consumers at retail. These branches do about half of White's business. In selling areas where competing manufacturers do not sell through company branches, White sells through distributors, who resell both at retail and to dealers appointed by them, and through “direct dealers,” who resell at retail. Each of these distributors and dealers must make a substantial capital...The end:
.....ould be foreclosed from an opportunity to demonstrate the reasonableness of the challenged restrictions in the light of the business and competitive facts that may exist in each particular case. The maintenance of our competitive economy requires great regard for the individual circumstances of each particular case, and there is nothing in the Sherman Act that justifies sweeping aside in this fashion long-established patterns of trade and distribution. The judgment below should be reversed, and the cause remanded for a trial on the issue of the reasonableness of White Motor Co.'s contracts. Works Cited Sherman Antitrust Act. 26 U.S. Statutes at Large, p. 209 (1890). United States Code, Title 15. White Motor Co. v. U.S., 372 U.S. 253 (1963).