Wal-Mart and its Stakeholders Introduction David Cheesewright, CEO of Wal-Mart Canada, must take a hard look at his organization’s ability to take on the challenge of stakeholder support and management, analyzing the criteria stakeholders are looking for both from within the company and from the retail industry environment. Specifically, his role is to ensure that the company’s ‘For the Greener Good’ campaign translates into results for his shareholders and for all stakeholders as well. Prior to the Greener Good program, Wal-Mart’s association with social and environmental issues was, in the minds of most of the company’s stakeholders, mostly negative. The company has worked toward developing a new standard for financial and social...The end:
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