Vision and Mission statements: Wal-Mart, Coca Cola Company, and General Motors

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Essay #: 062939
Total text length is 8,329 characters (approximately 5.7 pages).

Excerpts from the Paper

The beginning:
Vision and Mission statements: Wal-Mart, Coca Cola Company, and General Motors
The following discussion provides a critical analysis of the vision and mission statements of three publicly traded companies: Wal-Mart, Coca Cola Company, and General Motors.
The Wal-Mart Vision and Mission Statements
The Wal-Mart vision is to become the worldwide leader in retail (Wal-Mart Vision Statement, n.d.). But is this a good vision statement? The most important characteristic of a good vision statement is that it is forward looking. This means that it provides a statement about the strategic direction of the company with respect to goals and objectives. The Wal-Mart vision statement passes the test in this respect. Another characteristic of a good...
The end:
.....-statements/general-motors-mission-statement.htm
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Mission, Vision & Values. (2010). thecoca-colacompany.com.
Retrieved October 6, 2010, from <http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html
Wal-Mart Vision Statement. (n.d.). faculty.uwstout.edu.
Retrieved October 6, 2010, from
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