Utilizing “True Beauty” and “Natural Beauty”: The Dove Family of Products Advertising today is complex and filled with innuendo. The marketing team of any one corporation strives to pack as much information and appeal into even the simplest of advertisements. Dove is no exception to this, and along with a product, tries to sell the consumer an aesthetic and a set of ideals as much as it does a lotion or a bar of soap, but a façade of “true” and “natural” beauty that has epitomized women’s consumerist philosophy. Dove tries very hard to push its “true beauty” ad campaign concept, particularly within its CreamOil Intensive Body Lotion, Deodorant and overall “Real Beauty” campaign. The Dove family of products prides itself on seeming simple,...The end:
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