Trends in Advertising and Marketing

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Essay #: 053736
Total text length is 7,030 characters (approximately 4.8 pages).

Excerpts from the Paper

The beginning:
Trends in Advertising and Marketing
Advancements in technological innovation dictate that marketing managers realize that the communication channels with consumers are constantly in flux. Advertising campaigns that understand and take advantage of these new ways to reach various customer demographics will ultimately succeed where others fail. There are a number of trends that will impact marketing strategy in the years to come. With the tremendous surge in cell phone ownership, the use of mobile marketing continues to gather steam. As societal attention spans become shorter and shorter and as traditional media channels decline, social media networks provide an opportunity for advertisers to interact with their customer base. The rapid...
The end:
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