Theodor Adorno Concern with Cultural Standardization and Women The ensuing paper looks at Theodor Adorno and his concern with cultural standardization as a result of relentless mass-advertising and as a result of the homogenizing mass-consumption of the modern capitalist society; within this context, the paper will look specifically at the female consumer and at how she is perceived by Adorno and at how she is situated within the capitalist order. The main theoretical or conceptual approach that will be utilized in the course of exploring Adorno’s views on cultural standardization and on women will be the Frankfurt School of Social Theory; this approach will serve as the lens through which Adorno will be cross-examined insofar as Adorno...The end:
.....tter from Adorno to Erich Fromm.” Logosonline.com. 1937. 3 Jun. 2010 http://www.logosjournal.com/adorno_letter.htm Bloch, Ernst. Aesthetics and politics. London: Verso, 1980 (this source contains letters Adorno wrote to Walter Benjamin). Secondary sources Meehan, Eileen R. “Gendering the commodity audience: critical media research, feminism, and political economy.” In Media and Cultural Studies. Eds. Meenakshi Gigi Durham and Douglas M. Kellner. UK: Blackwell Publishing. 311-321. Mulvey, Laura. “Visual pleasure and narrative cinema.” In Media and Cultural Studies. Eds. Meenakshi Gigi Durham and Douglas M. Kellner. UK: Blackwell Publishing. 311-321. Strinati, Dominic. An introduction to theories of popular culture. New York: Routledge, 2004.