Themes in Martyn Lee’s “The Cultural Politics of Consumption”


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Essay #: 066458
Total text length is 3,869 characters (approximately 2.7 pages).

Excerpts from the Paper

The beginning:
Themes in Martyn Lee's "The Cultural Politics of Consumption"
Theme 1: Fordism and Consumerism
Lee writes that Fordism brought in a new and intensive regime of accumulation which was linked to the birth of mass consumption and the modern consumer society
social changes in the late 19th century linked to increased consumerism meant that the needs of urban workers were no longer as important as making money
This eventually led to substantial increases in surplus value, which means that people were making more products than were needed by society, leading to corporate profit
This is crucial in a market economy because of the fact that capitalism requires companies to value profitability above all else, but it is not fair and leads to...
The end:
..... commitment to those whom they serve at their workplace because they have no other means of providing for their families and themselves
Because of cultural and economic differences between workers around the world, globalized companies can take advantage of poor communities where people are desperate for jobs
This is made easier by the control of communications, as noted in the class lectures, because when companies can control public messages about their value to the poor, they can gain control over social values as well
The people who work for large multinational companies have few choices but to continue to work, because the role of every capitalist enterprise is to decrease their costs as much as possible and bring value to shareholders