The Use of Qualitative and Quantitative Marketing Research Methodologies

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Essay #: 054553
Total text length is 8,159 characters (approximately 5.6 pages).

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The beginning:
The Use of Qualitative and Quantitative Marketing Research Methodologies
ABSTRACT
This marketing research project discusses marketing research methodologies. The utility and efficacy of marketing research methodologies are necessary for marketing and market strategy development. Marketing research methodologies generally consist of two broad categories which are qualitative and quantitative methodologies. Qualitative methodologies consist of such approaches as case study methodologies and bracketing, among others. Quantitative methodologies include both descriptive and inferential statistics among others. Marketing research methodology is important in identifying solutions to marketing and market issues such as those related to product or...
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