The Power of Spin Politics have always been closely tied to power. And that power to lead is precarious at the best of times. Those being led require constant reassurance and convincing. To aide in this relentless cycle, politicians often employ those whose sole purpose is to convince and to reassure: they, in a word popularly used, spin truths and facts and present them as circumstances require: such people are often termed political consultants. The term political consultant appears harmless enough. It suggests an advisor, a special type of aide that is used in shaping political decisions. It also suggests someone who has a role that is secondary. And it is at this point that the term becomes extremely misleading. Political consultants...The end:
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