The Popularity of the iPhone: Corporate Culture and Design

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Essay #: 069582
Total text length is 10,116 characters (approximately 7.0 pages).

Excerpts from the Paper

The beginning:
The Popularity of the iPhone: Corporate Culture and Design
Few products in the history of American business have had the iconic relevance to the hectic pace of modern life and the enduring popularity while generating enormous profits for the company that produces it, Apple, Inc., than the iPhone. Eagerly anticipated in the press for five years, when it finally surfaced in January of 2007 during MacWorld at the Willie Moscone Center in San Francisco, CA, it immediately took the consumer tech sector by storm. It was an immediate departure in terms of design and ease of use from its immediate predecessors like the Motorola Razr and other cell phones of the past decade. Combining originality, simplicity, a leap forward in terms of its touch...
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