The McMillan Family Tea Company in Florence, Italy

Excerpts from the Paper

The McMillan Family Tea Company in Florence, Italy
The McMillan family: Robert (age 56), Susan (age 54) and their two adult daughters Kathryn (age 32) and Elissa (age 30) are passionate about two things: tea and Italian culture. The McMillan family has been running a successful and profitable online tea distribution website for the past eight years. They are now interested in branching out, relocating to Florence, Italy, and establishing a retail tea storefront business.
The McMillans will be marketing their business as a small, upscale, family-owned tea distributor that offers healthy organic teas grown on a Fair Trade farm in Kenya. These products will appeal to upscale, savvy, urban consumers, thereby creating market niche for their...

..... Mar. 2011.
<https://www.cia.gov/library/publications/the-world-factbook/geos/it.html>
Euromonitor. Tea in Italy Market Report 2011. Web. 23 Mar. 2011.
<http://www.euromonitor.com/tea-in-italy/report>
Kenya Tea Board. Kenya Tea Brochure. 2011. Web. 26 Mar. 2011<http://www.teaboard.or.ke/>
Pettigrew, Jane. “Tea Popularity Grows in Italy.” Tea International 2002: 165.5. Web 22 Mar. 2011
<http://www.teaandcoffee.net/0502/tea.htm>
The World Bank Group. Doing Business 2011: Making a Difference for Entrepreneurs. Web. 21 Mar. 2011<http://www.doingbusiness.org/data/exploreeconomies/italy/>
Start Up Overseas. “Why Start a Business in Italy?” Start Up Overseas. Web. 26 Mar. 2011.<http://www.startupoverseas.co.uk/>