The McMillan Family Tea Company in Florence, Italy


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Essay #: 067879
Total text length is 13,121 characters (approximately 9.0 pages).

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The beginning:
The McMillan Family Tea Company in Florence, Italy
The McMillan family: Robert (age 56), Susan (age 54) and their two adult daughters Kathryn (age 32) and Elissa (age 30) are passionate about two things: tea and Italian culture. The McMillan family has been running a successful and profitable online tea distribution website for the past eight years. They are now interested in branching out, relocating to Florence, Italy, and establishing a retail tea storefront business.
The McMillans will be marketing their business as a small, upscale, family-owned tea distributor that offers healthy organic teas grown on a Fair Trade farm in Kenya. These products will appeal to upscale, savvy, urban consumers, thereby creating market niche for their...
The end:
..... Mar. 2011.
Euromonitor. Tea in Italy Market Report 2011. Web. 23 Mar. 2011.
Kenya Tea Board. Kenya Tea Brochure. 2011. Web. 26 Mar. 2011<>
Pettigrew, Jane. “Tea Popularity Grows in Italy.” Tea International 2002: 165.5. Web 22 Mar. 2011
The World Bank Group. Doing Business 2011: Making a Difference for Entrepreneurs. Web. 21 Mar. 2011<>
Start Up Overseas. “Why Start a Business in Italy?” Start Up Overseas. Web. 26 Mar. 2011.<>