The Market for Flying Cars

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Essay #: 057568
Total text length is 7,206 characters (approximately 5.0 pages).

Excerpts from the Paper

The beginning:
The Market for Flying Cars
Abstract
This paper shall look at the market for flying cars, customer segments likely to provide demand, and a discussion of the product attributes.
Flying Car Distribution Channels
There are a number of companies working on the development and introduction of flying cars. These companies include Terrafugia, Samson Motors, AirScooter, ICON Aircraft and others including small plane manufacturers such as Cirrus and Cessna. Below is a table of the product attributes associated with the small, ultralight recreational aircraft and the potential customer segments that might be attracted to such a vehicle:
Product Attribute
Potential Customer Segments
NASA Highway in the Sky navigation system
technology enthusiasts...
The end:
..... vehicles at regional business park airfields. Meanwhile, ICON would go after the wealthier demographic within society by placing their vehicles in luxury automobile dealerships.
References
Christ, P. (2008). “Distribution Decisions.” KnowThis.com.
Retrieved February 19, 2010 from:
http://www.knowthis.com/principles-of-marketing-tutorials/distribution-decisions/
Gaudin, S. (January 15, 2009). World’s First Flying Care
Readying for Take off. Computer World. Retrieved February,
19, 2010 from: http://www.cio.com.au/article/273015/world_first_flying_car_readying_take_off
Vella, M. (June 12, 2008). ICON: The People’s Plane. Business
Week. Retrieved February 19, 2010 from: http://www.businessweek.com/innovate/content/jun2008/id20080611_595978.htm