The Labeling Theory and Media Stereotypes of the Elderly


Add to cart
Essay #: 055544
Total text length is 22,081 characters (approximately 15.2 pages).

Excerpts from the Paper

The beginning:
The Labeling Theory and Media Stereotypes of the Elderly
According to Cecilia Phenix, in her article, “Stereotypes of older People: Are They Really True?” “Mass media, particularly television, form the common mainstream of contemporary culture. They present a steady, repetitive, and compelling system of images and messages” (Phenix, 2007). This is certainly true and can be seen in so many avenues of everyday life. Through the age of medial, social and technological interconnectivity, the bases of many of one’s opinions come from much from mass media. In particular, the stereotyping that comes forth through mass media depictions is detrimental to the person watching and the sector being marginalized by the media form. This unprecedented...
The end:
.....a University.
Murphy, J.M. (1976). Psychiatric labeling in cross-cultural
perspective. Science 191(4231): 1019-1028.
Management School.
Phenix, Cecilia. (2007). Stereotypes of older People: Are
They Really True? The Associated Press. Retrieved from
Phillips, Teri & Williams, J. Allen & Wilson, Janet &
. (1990). Media Stereotyping: A Comparison of the Way Elderly Women and Men Are Portrayed on Prime-Time Television. Sociology Department, Faculty Publications.
Tepper, Kelly. (1994). The Role of Labeling Processes in
Elderly Consumers' Responses to Age Segmentation Cues. The Journal of Consumer Research, 20(4): 503-519.