The iPhone as a Fetishized Commodity

$19.95

Add to cart
Essay #: 064138
Total text length is 12,574 characters (approximately 8.7 pages).

Excerpts from the Paper

The beginning:
The iPhone as a Fetishized Commodity
At the time of its appearance, Apple Computer's
iPhone
was the latest and most eagerly anticipated example of its parent company's practice of turning electronic accessories into tokens of membership in an elite. As the
iPod
had before it and the
iPad
would after, the
iPhone
generated its own publicity in the hubbub around its development and launch. When it appeared, it became a must-have accessory for millions, breaking effortlessly into a market that had up to that point been ignored by Apple. Its sheer momentum carried it through its inferiority to other devices in some aspects of its use, its initial overpricing, and technical glitches ("Why...," 2009). While it did not take command of its market...
The end:
.....a
to become second-largest stock. Bloomberg.com, 23 September. Retrieved from http://www.bloomberg.com/news/2010-09-23/apple-passes-petrochina-to-become-world-s-second-largest-stock.html
Why the
iPhone
3G is inferior & overpriced. (2009). TechCredo.com, 26 February.
Retrived
from http://www.
techcredo.com/random-tech/inferior-iphone
Whipps
, K. (2010). AP: People Buy the
iPhone
Because it’s Cool. 19 May.
AppleGazette
, applegazette.com. Retrieved from http://www.applegazette.com/featured-commentary/ap-people-buy-the-iphone-because-its-cool/
Zuidervaart
, L. "
Theodor
W.
Adorno
", The Stanford Encyclopedia of Philosophy (Fall 2008 Edition), Edward N.
Zalta
(ed.). Retrieved from http://plato.stanford. edu/archives/fall2008/entries/adorno/