The Importance of Event Management Strategies and Techniques


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Essay #: 071782
Total text length is 7,043 characters (approximately 4.9 pages).

Excerpts from the Paper

The beginning:
The Importance of Event Management Strategies and Techniques
One of the difficulties in event management is separating the management skills and strategies from the event itself. Management strategies should be applicable to most or any of the events an event manager is involved in but Thomas and Adams (2005) note that one of the key issues with event management is determining those aspects that make this position a profession as opposed to a hobby.
O’Toole (2003) noted that the event is something that should be managed and that this in turn provides the management skills necessary to succeed. Silvers (2007) suggested that there four different management elements in event planning including administration, operations, marketing and, risk...
The end:
, J. 2010. Special Events: A New Generation and the Next Frontier. Wiley: New York.
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. 1996. Organizational behavior and Management. McGraw Hill: New York
O’Toole, L. J., Meier, K. J. 2003. Public management, personnel stability, and organizational performance. Journal of Public Administration Research and Theory, 13: 43-64.
. 2007. Risk Management for Meetings and Events. Butterworth-Heinemann: New York.
Thomas, J., Adams, M. 2005. Adapting Project Management Processes to the Management of Special Events: An exploratory study. Academy of Strategic Management Journal, 4:99+