The Horizontal Power Structure of Digital New Media in YouTube


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Essay #: 065229
Total text length is 6,720 characters (approximately 4.6 pages).

Excerpts from the Paper

The beginning:
The Horizontal Power Structure of Digital New Media in YouTube
This media study will analyze the growing individualism that modern digital technology brings to the filming industry via a horizontal power structure in American culture. The preexisting vertical styled control over the media by the film industry and media conglomerates is being supplanted by the cultural drive towards an easier and much more efficient production method in the filming process. By observing the differing aspects of Youtube ability to promote digital home videos, self-produced films, and other individualistic styles, it is the power of individualism that drives a cultural materialism in this type of abstracted Internet formatting. In essence, as new forms of...
The end:
.....m technology. By understanding these advancements for the horizontal economy of Youtube, it provides an avenue for large and small filmmakers alike to make movies and films in the modern era.
Works Cited
Bieber, Bryan Ross. “Analysis of the Independent Film Industry.” 2009. Brbproductions. December 10, 2010. <>
Williams, Raymond. Base and Superstructure in Marxist Cultural Theory. (Customer fill in bibliography, I only received a file of the text).
Wu, Tim. “YouTube as Video Store: How the site's modest new movie rental service could radically change the way Hollywood does business.” 2010. December 10, 2010. <>