The Exploitation of Women in Magazine Advertisements A large percentage of the images of women displayed in both women’s and men’s magazines are highly sexualized. Women are typically shown half-dressed, or in “barely there” clothing, if not entirely nude, to advertise everything from cars to alcohol to shampoo. In fashion magazines such as Cosmopolitan or Glamour women are typically photographed showing off both the clothing/ accessories they are modeling as well as their own figures. In men’s magazines such as Maxim and Details, women are used to illustrate the effectiveness of sexual techniques and products that help them pick up women. For example, in Figure 1 we see an advertisement for Skyy brand Vodka; it in this photograph, we see...The end:
.....erine Covell . (1995). Images of Women in Advertisements: Effects on Attitudes Related to Sexual Aggression, Sex Roles 32: 9/10, p.639-649. Retrieved 14 March 2010, <http://pao.chadwyck.co.uk/PDF/1268672042287.pdf> Lau, Ting-Ting Avis. Pretty or Pity? Female Body Image Oppression as a Risk Factor for Eating Disorders, SocialWorker.com. Retrieved 14 March 2010. <http://www.socialworker.com/home/Feature_Articles/General/Pretty_or_Pity?_Female_Body_Image_Oppression_as_a_Risk_Factor_for_Eating_Disorders/> Vance, Carol S. (1989). Social Construction Theory: Problems in the History of Sexuality, An Introduction to Women's Studies: Gender in a Transnational World. Eds., Inderpal Grewel and Caren Kaplan. Columbus, OH: McGraw-Hill, 2002.