The End of Time as We Know it Introduction We all live in the four dimensional reality of space and time. And the constraints of time, of course, are entirely inescapable. We only have so much time in a day, so much time in a week, so much time in a month, so much time in a year; and ultimately, we only so much time to live. Our preoccupation with time is visible all around us. Watches, time pieces, and clocks all signify and serve as a reminder that our time on this earth is limited. The following discussion demonstrates how the Australian television commercial entitled "Optus, the End of Time" plays upon our basic and instinctive understanding that we are in a losing battle with time itself. Prisoners of Time As the Optus End of Time...The end:
.....stands the underlying message – time is something that we cannot escape or defeat. So, let us enjoy one exception to the rule and find freedom with Optus mobile phone service. WORKS CITED Baofu, Peter. The future of post-human space-time: conceiving a better way to understand space and time. Lang Pub., Inc, 2006. Marchand, Roland. "The Parable of the Democracy of Goods." Signs of Life in the USA: Readings on Popular Culture for Writers. Maaski, Sonia and Jack Soloman. Sonia and Jack Soloman. Bedford/St. Martin's 7th edition, 2009. 183-201. Optus End of Time. 2010. youtube.com. 6 Apr 2010. <http://www.youtube.com/watch?v=J3SN6F8Sd_8 Wigelsworth, Jeffrey R. Science and technology in medieval European life. Greenwood Publishing Group, 2006.