The Collapse of Parmalat: Europe’s Enron


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Essay #: 058201
Total text length is 13,443 characters (approximately 9.3 pages).

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The beginning:
The Collapse of Parmalat: Europe’s Enron
Parmalat, Italian’s food giant who dominated European’s market industry until their collapse in 2003 is an extraordinary lesson in the behavior of stock manipulation and corporate greed. Like Enron, Parmalat hedged their diary commodities, and created fictitious companies to drive up stock prices. In 1961, founder and CEO Calisto Tanzi of Parmalat turned a small family owned business into one of the most successful capital ventures in European history. He capitalized on mass production of milk, and selling the dairy product by the carton load to grocery stores all over Europe. The rise of Parmalat’s success really took off in the 1980s when local governments allowed Italian companies to become...
The end:
..... from
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