Strategy for Big Drive Auto

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Essay #: 067923
Total text length is 4,608 characters (approximately 3.2 pages).

Excerpts from the Paper

The beginning:
Strategy for Big Drive Auto
Introduction
The appropriate course for Big Drive Auto is to (a) borrow aggressively to increase the size and scope of its operations, (b) learn why sales of vehicles are not generating sales of motor oil, coolant, and tires (MOCT), and (c) borrow aggressively to increase its direct marketing competence, which is likely to blame for the lack of correlation between vehicle sales and MOCT sales.
Why Big Drive Auto Must Borrow to Grow
Big Drive Auto is stuck in a rut; its sales of vehicles, MOCT, and services are stagnant.
Table 1
Overview of Big Drive Auto’s
Operaitons
Descriptive Statistics
N
Minimum
Maximum
Mean
Std. Deviation
Vehicle_Sales
10
133
167
154.70
11.710
MOCT_Sales
10
1935
2150
2022.90
67.093...
The end:
.....ell its MOCT products to vehicle customers and to service customers. This failing can be remedies by investing in a direct mail system (including traditional and e-mail) to pitch MOCT specials to existing customers and the creation of a new business process in the service department that will require the service manager to verbally pitch MOCT products to incoming service customers. The service department can also distribute flyers promoting MOCT to customers.
Thus, to sum up, Big Drive Auto needs to (a) borrow money to add more store locations, since its single location is stagnant in terms of revenue and (b) overhaul its marketing processes to better market MOCT to customers.
References
IBM. (2010). SPSS (Version 19.0) [Computer software].