Strategic Plan for Southwest Airlines

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Strategic Plan for Southwest Airlines
Despite the recent economic downturn, Southwest Airlines has continued posting quarterly dividends for the past two years just like the company has done every quarter for more than three decades (Southwest Airlines Declares 133rd Consecutive Quarterly, 2009). But analysis of Southwest Airline’s recent financial performance provides indication of a critical issue that needs to be addressed in terms of strategic planning. Accordingly, the following report presents an outline of a plan for helping Southwest Airlines address its most important strategic issue.
The Most Important Strategic Issue Facing Southwest Airlines
At the beginning of 2010, Southwest Airlines announced that the company had just posted...

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