Strategic Marketing: Smartphones The so-called "smartphone" is a cellular telephone that contains a computer-like keyboard, uses a computer or computer-like operating system, can run computer programs written for it, or applications, and can interface with the Internet in addition to having the other capabilities of a cell phone (Cassavoy, 2011). They make up a little less than half of the cell phone market in the United States, but grew by 89% last year (Kim, 2011). Smartphones are considered the leading edge of the cell phone market, and any new development in their design or capabilities receives considerable public attention. Operating Systems: Boundaries of the Smartphone Market While a variety of companies, such as Acer and Samsung,...The end:
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