Strategic Management Assignment Question 1 Mission A mission is most aptly defined as "an organization's raison d'être" – that is, an organization’s reason for being (Alkhafaji, 2003, p. 13). Organizations express their mission in the form of a mission statement with the primary objective of expressing the company's fundamental business strategy. In terms of relevance to strategic management, critical elements of a mission statement identify the company, express basic goals, discuss commitment to customers and employees, and may also describe how the company will meet market demands. An example of a mission statement would read as follows: The mission of EX Stop is to provide gasoline and fast food for travelers on I-44 at competitive...The end:
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