Strategic Analysis of Shoppers Drug Mart

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Essay #: 072166
Total text length is 25,341 characters (approximately 17.5 pages).

Excerpts from the Paper

The beginning:
Strategic Analysis of Shoppers Drug Mart
Executive Summary
This strategic brief contains an analysis of, and recommendations for, the Canadian retail pharmacy giant Shoppers Drug Mart. The following conclusions are reached: (a) Shoppers Drug Mart ought to keep growing its beauty / personal care and grocery segments, despite the superior profitability and branding of the pharmacy segment; and (b) Shoppers Drug Mart ought to de-prioritize future Canadian growth plans in favor of international expansion, particularly into East Asia. These recommendations are weighted and examined by means of QSPM analysis and defended by the application of strategic reasoning and concepts. A five-year pro forma budget is presented in the appendix....
The end:
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Appendix A: Pro Forma Budget
2012
2013
2014
2015
2016
Leases/Rents
$1.6B
$1.7B
$1.99B
$2.5B
$3B
Salaries
$750M
$801M
$850M
$901M
$1B
Capital Assets
$2.3B
$3B
$4.5B
$2B
$1.5B
Marketing
$250M
$300M
$350M
$350M
$350M
Administrative Expenses
$175M
$200M
$225M
$250M
$200M
Operating Expenses
$1B
$1.5B
$2B
$2.5B
$1.75B