Starbucks Profile


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Essay #: 051827
Total text length is 4,148 characters (approximately 2.9 pages).

Excerpts from the Paper

The beginning:
Starbucks Profile
Starbucks is in the retail coffee market, which is, depending on one’s approach, either a monopoly or an oligopoly.
Starbucks is by far the largest company in the retail coffee market, with revenues of over $9 billion, or more than 18 times larger than Peet’s Coffee and Tea, the nearest competitor. However, quick-service restaurants (QSRs) also retail coffee, albeit at lower price points, in much different environments than Starbucks, and alongside full food menus. If QSRs are considered direct competitors, despite the differences between themselves and dedicated retailers, then Starbucks is part of an oligopoly.
Starbucks is the foremost market power in the retail coffee domain, given its vast sales and thousands of...
The end:
.....ume and constant growth for its business success. For at least the duration of the global recession, Starbucks will endure tough times, but its very healthy 11 percent profit margins will keep enriching the company in the long-term.
Works Cited
Behar, Howard. It’s Not About the Coffee: Leadership Principles from a Life at Starbucks. New York: Portfolio, 2007.
Clark, Taylor. “Starbucked.” 5 Nov. 2007. 8 May 2009. .
Hubbard, Glenn, Patrick O’Brien, and Edward Scahill. Microeconomics. New York: Pearson Prentice Hall, 2008.
Krugman, Paul and Robin Wells. Economics. New York: Macmillan, 2009.
Lilien, Gary and Arvind Rangaswamy. Marketing Engineering: Computer-Assisted Marketing Analysis and Planning. New York: DecisionPro, 2004.