Soy Products: Strengths, Weaknesses, and Opportunities

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Essay #: 057573
Total text length is 4,004 characters (approximately 2.8 pages).

Excerpts from the Paper

The beginning:
Soy Products: Strengths, Weaknesses, and Opportunities
Strengths. Soybeans are considered to be a source of complete protein, which naturally contains significant amounts of all the essential amino acids that the human body needs. Soy is a good source of protein for vegetarians and vegans or for people who want to reduce the amount of meat they eat. At the same time, because of its health benefits, soy also appeals to the general public who are interested in decreasing the amount of saturated fats in their diets. This means that it is a fairly simple prospect to convince people to try soy products as an alternative to meat or other sources of protein. Soy can be used for many different forms of food products such as soy flour, soy milk,...
The end:
.....cement for high-fat foods, but something that might substitute for a traditional meal a couple of times per week. Marketing that presents attractive recipes prepared by a high-visibility celebrity chef could begin to shift public opinion within the attractive “mom” market.
Communications strategies for soy products must be prepared for the ways in which the issue of estrogen is addressed with the media. Because of childhood obesity, estrogen percentages are rising, and soy may actually act to counter these challenges rather than exacerbate them, by decreasing calorie intake. Soy should be positioned as an alternative for children with obesity, so that the public can begin to see how and why soy products can have a positive impact on health.