Southwest Airlines Management Practices and Strategies

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Southwest Airlines Management Practices and Strategies
Abstract
The following study provides an assessment of the management practices and strategies at Southwest Airlines for the purpose of better understanding how the current management has affected Southwest Airlines. Commentary is also provided concerning the likely effect of the practices and strategy on future operations at Southwest Airlines. Findings of the current investigation reveal that Southwest Airlines management practices and strategies for three decades have been centered around three topics – namely, building pricing advantage into the system; putting employees first, not customers; and viewing customers as assets. And most importantly, these practices and strategies have...

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