Social Networking Sites and Advertising Strategy - A Comprehensive Overview Introduction The rise of social networking sites as well as the rise of the power of the internet in general have led to massive changes an advertising strategy. Nowadays, online marketing is not only a viable option in the business work, it has the potential to be incredibly productive. The rise of social networking sites like Myspace, Twitter, and Facebook have further complicated matters. In 2009, a study found that over 59% of internet users who had access to the internet at least every other day had some sort of social networking account. This number was up sixteen percentage points from the year before (emarketer.com, 2009). The ever burgeoning world of...The end:
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