Social Comparison Theory Leon Festinger’s Social Comparison Theory (1954) describes the innate need for human beings to compare their own capabilities and beliefs to the capabilities and beliefs of others. The external images that the individual perceives are internalized by the individual, creating a perspective that allows the individual to form opinions of themselves in regard to the demonstrated characteristics of other individuals. Festinger felt that this evaluation process is always in adjustment, lessening in importance if the capabilities and beliefs of the individual diverge from the perceived capabilities and beliefs of others. Festinger’s Social Comparison Theory establishes a context for a potential understanding of the...The end:
.....turbing. The personal impact is similarly alarming. The insidious nature of Body Image Dissatisfaction is that self image is formed by social interaction. The interaction of the individual with others in a social setting creates a perspective of what is either acceptable in terms of body image, or unacceptable. Because of this, the social environment is a forceful factor on the ability for the individual to reconcile a positive body image, rather than dissatisfaction. The personal and social connection presents difficulties in analysis and treatment, because Body Image Dissatisfaction is not simply an individual issue- it is a societal issue that directly influences the individual, and paradoxically an individual issue that impacts society.