Sex sells: Women as objects in Canadian, American – and western – marketing This paper will explore why using women as objects of sexual desire is seen as a legitimate strategy in marketing. The ensuing essay will look at three broad topics: advertising and sexism; the impact of sex-driven advertising upon women; and the fact that such advertising infiltrates private places as well as public places. In the end, the only way we can end such advertising is to show images of women in positions of importance and/or carrying out activities that require intellectual engagement and not simply a pretty face. The first section of this essay, devoted to sexism in advertising, looks at a number of interconnected items: the exploitative use of female...The end:
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