Salespeople Must Follow the Mutual Benefit Rule

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Salespeople Must Follow the Mutual Benefit Rule
It seems like every which way a person turns these days, a sales pitch for a product or service is being thrown our way. While some approaches to the sales pitch can be humorous and harmless, others are often designed to mislead buyers by failing to disclose important information. Interestingly, in the field of business ethics, experts have begun asking important questions about information disclosure in sales. The main question concerns how much information salespeople should disclose for a potential customer. In addressing this question, the following discussion argues that salespeople should follow the mutual benefit rule which states that "in addition to safety information, the seller is...

.....e. This line of reasoning demonstrates that requiring salespeople to follow the mutual benefit rule results in the greatest happiness for the greatest number of people. It is therefore the moral and ethical thing to require of salespeople.
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