Ritzer’s “Means of Consumption" and Tiffany & Co. This sociological study will evaluate the various ways in which Ritzer’s “means of consumption” defines the propagandizing and worship of the upper class in Fifth Avenue’s Tiffany & Co. By analyzing the Marx’s theory of consumption through the lens of luxury items(in contrast to the necessities of life), an analysis of Tiffany & Co.’s exterior and interior defines the effective propagandizing of bourgeoisie values in Ritzer’s more expanded theory of Marx’s means of consumerist consumption. After observing many stores on Fifth Avenue, Tiffany & Co. defines the exploitation of items made for the wealthy capitalist through the exploitation of the working class proletariat...The end:
..... SAGE, 2010. Questions: 1.How do the Ritzer’s “means of consumption” propagandize and exploit upper class bourgeoisie values in companies like Tiffany & Co. through Marx’s perception of consumption as a luxury commodity? 2.How do the bourgeoisie exploit the proletariat through department stores only made for the upper classes? 3.Does the modern department store act as a type of religious “temple” for the worship of the bourgeoisie as the controller of capital? 4.How do competing members of the bourgeoisie class depict their differing products (commodities) on Fifth Avenue and is their unity in this capitalistic culture? 5.How does religion interact with social acceptable trends in capitalism on Fifth Avenue in the theories of Max Weber?