Research in Motion’s (RIM) Expansion into Educational Markets

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Essay #: 070285
Total text length is 14,806 characters (approximately 10.2 pages).

Excerpts from the Paper

The beginning:
Research in Motion’s (RIM) Expansion into Educational Markets
TABLE OF CONTENTS
TABLE OF CONTENTS……………………………………………………………….…...…..2
EXECUTIVE SUMMARY………………………………………………..…….………...….…3
MARKETING STRATEGY……………………………………………………….……....……4
FINANCIAL ANALYSIS………………………………………………………………...……...9
RECOMMENDATIONS AND CONCLUSIONS…………………………………………….10
APPENDIX………………………...……………………………………………………………12
REFERENCES……………………………………………………………………………….....13
EXECUTIVE SUMMARY
RIM is hoping to be the dominant supplier of the itouch to MBA students throughout Canada with a rapidly developing distribution plan and growing customer base. The signature product, the itouch will eventually be placed in the hands of every student in Canada’s MBA programs.
This report exams...
The end:
.....rget marketing strategies will provide a total campaign to advertise to the target group.
APPENDEX
FINANCIAL CALCULATIONS
REFERENCES
SINGH, VIR. "Surge in Number of Indian Students Heading to Canadian Colleges ." http://www.nytimes.com [New York] 17 July 2011: n. pag. The New York Times. Web. 20 July 2011.
"Business School Comparator." business week 10 July 2011: n. pag. WWW.businessweek.com. Web. 14 July 2011.
Halloran, Edward Joseph. Careers in international business . 2nd ed. Chicago, IL: VGM Career Books, 2003. Print.
"MBA Programs in Canada." MBA Programs in Canada. N.p., n.d. Web. 15 July 2011. <http://www.mbaprogramsincanada.com>.
"Queen's University." business week 14 July 2011: n. pag. www.businessweek.com. Web. 20 July 2011.