Recommendations for Teck Cominco

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Essay #: 059297
Total text length is 4,842 characters (approximately 3.3 pages).

Excerpts from the Paper

The beginning:
Recommendations for Teck Cominco
The following brief paper outlines what this writer would recommend for a company that appears to have a serious problem thanks to poor worker health that seems linked to elevated thallium levels. As time allows, this essay will ponder what should be communicated over the next three days; as much as anything the medium needs to be varied (but television and the internet should trump all other media) and the message should focus on the positive steps that the firm is currently taking to resolve the issue. As well, the firm needs to be completely honest about its previous history with thallium and the missteps that have been undertaken in the past.
The 72 hours following a significant set-back such as this...
The end:
.....nizations have to make it plain that they follow the rules, that occasionally mistakes do happen, and that the company is committed to doing whatever it can to stop the crisis from growing worse.
Works Cited
Cheng, J. (2010, February 28). Internet overtakes print in news consumption among Americans. Ars Technica. Retrieved April 10, 2010 from http://arstechnica.com/gadgets/news/2010/02/internet-overtakes-print-in-news-consumption-among-americans.ars
Maple Leaf Foods CEO Michael McCain named business newsmaker of the year. (2009). The Charlottetown Guardian. Retrieved April 10, 2010 from http://www.theguardian.pe.ca/index.cfm?sid=206223&sc=101
Mark, Ken. “Teck Cominco Metals Ltd.: The Kivcet Lead Smelter.” Richard Ivey School of Business