Quick Response Codes Introduction Communication technologies have always been developed to make things faster and easier. This is especially true for computer technologies. With the Internet this could be seen with the invention of Personalized URLs. These allowed marketers to quickly and easily target particular customer groups(Fernando,2010,p.8). One of the newest trends to emerge is Quick Response Codes(QR codes). QR codes are designed with Blackberrys and iPhones in mind. According to Angelo Fernando(2010), “A Quick Response Code is similar to a bar code. It is a box embedded with information that is linked to content somewhere on a server”(Fernando,2010, p.8). In this sense a QR code uses Blackberrys and iPhones to quickly exchange...The end:
......google.com/mobile/more/#google -ads. Jason(2010a,Sept.15). HYPERLINK "http://retailgeek.com/retail/best-buy-deploys-qr-codes-to-enhance-shopping-experience/" o "Permanent Link to Best Buy Deploys QR Codes to Enhance Shopping Experience" Best Buy Deploys QR Codes to Enhance Shopping Experience. Retailgeek.com: http://retailgeek.com/ retail/best-buy-deploys- qr -codes-to-enhance-shopping- experience/. Jason(2010b,July 29).Mobile is the Future of In-Store Marketing. Retailgeek.com: http://retailgeek.com/retail/mobile-is-the- future-of-in-store-marketing/ QR Code(2010).QR Code.com. Denso-Wave Website: http://www.denso- wave.com/qrcode . Tan, Keng T., Chai , Douglas and Kato, Hiroko(2010).Barcodes for Mobile Devices. Cambridge University Press.