Public Relations Policy and Practice in Chinese and American Political and Social Culture

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Essay #: 070843
Total text length is 13,065 characters (approximately 9.0 pages).

Excerpts from the Paper

The beginning:
Censorship Versus Open Media Relations via “Soft Power”: A Comparison and Contrast of Public Relations Policy and Practice in Chinese and American Political and Social Culture
This public relations study will compare and contrast American and Chinese policies pertaining to media campaigns involving political and social constructs. In America, the focus on “soft power” relations defines the vital political openness that is being used to import its own social values around the globe. In contrast to this, China has strict social policies about the openness of the Internet and other media outlets involving its own internal matters nationally, However, it tries to project an open media political identity at the global levels, which contradict...
The end:
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References:
Croteau, David. R. The Business of Media: Corporate Media and the Public Interest New York: Pine Forge Press, 2005.
Hughes, Joseph. “Flip side to China's censorship at home: more PR in America”, The Christian Science Monitor, accessed September 2, 2011. http://www.csmonitor.com/Commentary/John-Hughes/2010/0427/Flip-side-to-China-s-censorship-at-home-more-PR-in-America
Nye, Joseph S. Soft Power: The Means To Success In World Politics New York: Public Affairs, 2005.
Page, Benjamin, I. Living with the Dragon: How the American Public Views the Rise of China New York: Columbia University Press, 2010
Parmar, Inderjeet. Soft Power and US Foreign Policy: Theoretical, Historical and Contemporary Perspectives New York: Routledge, 2010.