Perspectives on Apple Computer, Inc. YourFirstName YourLastName Your University October 29, 2010 Overview of Apple Computer, Inc. Apple Computer, Inc. is a company which has built a loyal following, yet it is facing some of its biggest challenges to date. While the amazing proliferation of Apple products such as Macs, iPhones, iPods, and iPads have vaulted the company to prominence, a highly competitive marketplace and a broad reach of products has put the company is a position where it must meet its challenges with an ever-increasing set of strategies. Lashinsky and Burke (2009) argued that “over the course of 2001, as global markets fell and the world headed into recession, Apple launched the iTunes music software (in January), the Mac...The end:
..... Apple can pump more of its sizeable coffers into aggressive marketing and effectively begin to monopolize the market over time. In addition, Apple should consider creating a few simple, high functionality devices to perpetuate its brand image and capture a lower-income market. If people of all income brackets can have an Apple device, the company will be difficult to topple. References Lashinsky, A., & Burke, D. (2009). The decade of steve. Fortune, 160(10), 92-100. Retrieved from Academic Search Premier database. Rupley, S. (2005). Apple bets on intel. PC Magazine, 24(13), 94- 95. Retrieved from Academic Search Premier database. Sorensen, C. (2010). Game changer. Maclean's, 123(21), 49. Retrieved from Academic Search Premier database.