PepsiCo’s Diversification Strategy in 2008


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Essay #: 061076
Total text length is 9,071 characters (approximately 6.3 pages).

Excerpts from the Paper

The beginning:
PepsiCo’s diversification strategy in 2008: how did it fare?
Whenever a company engages in diversification, there are risks: will the new strategy diminish or weaken the existing brands that have allowed the firm to achieve a measure of success in the marketplace? Will diversification stretch corporate resources too far? And will diversification distract the organization from its core competencies? However, along with the risks come opportunities: a well-considered diversification strategy can lead to penetration into new markets, can allow a firm to overcome a capricious consumer market, and can permit an organization to develop new competencies that will grant it the leverage to expand its market share in ways that were...
The end:
..... the best of a tough year for soft drinks. Just-Drinks. Retrieved June 17, 2010
PepsiCo. (2009, July 23). PepsiCo’s Strong, Diversified Portfolio and Growth Strategy Deliver Solid Second-Quarter Results; Company Reaffirms Full-Year Guidance. Pepsico. Retrieved June 17, 2010 from
Why Russia? Pepsi, Coke invest in rapidly-shrinking market. (2009, Jul. 23). Seeking Alpha. Retrieved June 16, 2010