Organizational Study: TELUS Corporation Executive Summary TELUS is the leading home-based telephone brand in Western Canada, and is involved in the provision of data, wireless services, IP, television and voice services on a national basis. The company’s financial and market strengths will allow the firm to take risks in adding new projects and products to its portfolio. TELUS provides consistent financial returns, but Rogers, one of its major competitors, leads the largest growth sector in mobile technology. Despite its success, in the last few years, TELUS’ call centre network, which serves customers with both sales and technical support, has undergone many organizational changes. As a result of consolidation in the industry and TELUS’...The end:
.....80314.wrkoodo14/BNStory/Technology/home Ratner, J. (2009). Rogers up, BCE down, Telus flat – Q4 wireless forecast. Financial Post, January 05, 2009. Retrieved 9 August 2010 from http://network.nationalpost.com/np/blogs/tradingdesk/archive/2009/01/05/rogers-up-bce-down-telus-flat-q4-wireless-forecast.aspx Robbins, S., Coulter, M. and Langton, N. (2008). Fundamentals of Management. Toronto: Pearson. Rogers Wireless. (2002 through 2009). Annual Reports. Retrieved 9 August 2010 from http://rogers.com. Senge, P., Kleiner, R. & Roth, R. (1999). The Dance of Change: The Challenges to Sustaining Momentum in a Learning Organization. New York, NY:Doubleday. Telus. (2002 through 2009). Annual Reports. Retrieved 9 August 2010 from http://telus.com.