Online Gaming Industry

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Essay #: 058332
Total text length is 5,628 characters (approximately 3.9 pages).

Excerpts from the Paper

The beginning:
Online Gaming Industry
This paper explores the online gaming industry. Specifically, the paper looks at the size of the gaming industry and who the industry appears to want to target the most. As will become evident from looking at the data, however, there is some uncertainty about how much money the gaming industry generates each year – even from writers who have covered the industry for some time. What can be said, however, is that it is a multi-billion dollar industry that will presumably keep right on growing.
The industry is a large one by any measure. According to the available data, the online game market is expected to reach $4.4 billion by 2010 – this year, in other words. This represents a four-fold increase from where things...
The end:
.....ent in the realm of fantasy – plainly something to think about when marketing to these young people (Burns, “marketing opportunities,” para.1-4).
To end briefly, this paper has shown that the gaming industry is a large one, appeals to young men, and is getting bigger all the time.
Works Cited
Burns, Enid. “Marketing opportunities emerge in online gaming venues.” 1 Aug. 2006. Incisive Interactive Marketing, LLC. 15 Mar. 2010 http://www.clickz.com/3623035
Burns, Enid. “online games market to hit $4.4 billion by 2010.” 30 Aug. 2006. Incisive Interactive Marketing, LLC. 15 Mar. 2010 http://www.clickz.com/3623306
“Power gamers just want to have fun.” 2003. CBS Interactive, Inc. 15 Mar. 2010 http://jobfunctions.bnet.com/abstract.aspx?docid=101126