Online Bookstores: Business Model Analysis

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Essay #: 052354
Total text length is 6,211 characters (approximately 4.3 pages).

Excerpts from the Paper

The beginning:
ONLINE BOOKSTORES: BUSINESS MODEL ANALYSIS
ABSTRACT
This document discusses three of the most recognized online book retailers. These retailers are Amazon.com, Barnes & Noble, and Borders. This analysis examines the business models of these three firms in which it is seen that Amazon.com is the most successful of the three in terms on online retailing as well as retailing in general. Amazon.com’s business model is primarily internet based while Barnes & Noble and Borders both integrate online and physical retail sales channels. 
OVERVIEW
Online retailing is a rapidly expanding sector of the economy. Online book retailing was popularized by Amazon.com and later expanded by Barnes & Noble and Borders as well. Of the three online...
The end:
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30, 2009 from: http://www.borders.com/online/store/Home
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