Odwalla Inc. Case Analysis: E.coli Poisoning In 1996, Odwalla Inc. experienced one of the most well known E.coli poisoning cases in United States history. And although one child died and scores of others became sick as a direct result of exposure to E.coli bacteria from Odwalla products, Odwalla’s handling of this situation is considered one of the best examples of proper crisis management (Crandall, Parnell and Spillan 56). Accordingly, the following discussion provides a detailed analysis of the Odwalla case study. Study Preview The current study is organized according to the following major topics: 1) primary and secondary stakeholders influencing or influenced by the E. Coli Poisoning, 2) five contributing factors of the crisis at...The end:
.....iu H. Food plant sanitation. CRC Press, 2003. Lawrence, Anne. T. Odwalla, Inc., and the E. Coli Outbreak. Case Research Journal. 19 (1). (Winter 1999): 463-473. Neef, Dale. Managing corporate reputation and risk: developing a strategic approach to corporate integrity using knowledge management. Butterworth-Heinemann, 2003. Oakley, Allen. Marx's Critique of Political Economy: Intellectual Sources and Evolution. Routledge, 2003. Stewart, Kimberly Lord. Eating Between the Lines: The Supermarket Shopper's Guide to the Truth Behind Food Labels. Macmillan, 2007. Zhihai, Zheng. "Special Article - Sincerity, Trustworthiness Law-abidance and Corporate Social Responsibility." International Management Review 3.1 (2007): 82+. Questia. Web. 9 June 2010.