Nokia and its Relationship to the Youth Market

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Essay #: 052592
Total text length is 9,854 characters (approximately 6.8 pages).

Excerpts from the Paper

The beginning:
Nokia and its Relationship to the Youth Market
According to Bill Osgerby in his book Youth Media, the youth market has been “a crucial means for the delivery of young audiences and markets to commercial producers- a factor central to any attempt to understand the development of modern youth culture and its attendant industries (Osgerby, 2004).” Nokia, surely, has a hold on this market and continues to grow according to the trends and technological developments that propel the youth market. Since 1965, Nokia has made a commitment to changing its company to fit the needs of the consumer and the youth market. This consumer youth market, one of the most important consumer sectors today, has surely changed Nokia in terms of its commitment to...
The end:
.....important to consumerism today, and Nokia has responded to them with a multitude of solutions for communication, entertainment, aesthetics and technology.
Bibliography
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“The Story of Nokia.” Nokia. 2009. Found on June 11th, 2009 at http://www.nokia.com/about-
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