New Media and Crisis Management: Problems and Best Practices

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Essay #: 053145
Total text length is 33,243 characters (approximately 22.9 pages).

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The beginning:
Running head: NEW MEDIA AND CRISIS MANAGEMENT: PROBLEMS AND BEST PRACTICES
New Media and Crisis Management: Problems and Best Practices
Firstname Lastname
Your Institution
TABLE OF CONTENTS
INTRODUCTION...................................................3
CHAPTER
1. THE CONTENT OF CRISIS MANAGEMENT AND THE ROLE OF MEDIA..... 4
2. NEW MEDIA EXAMPLE: TWITTER..................................7
3. NEW MEDIA EXAMPLE: E-MAIL..................................11
4. NEW MEDIA EXAMPLE: WEB-BASED BULLETIN BOARDS...............13
5. CASE STUDIES IN EMPLOYING NEW MEDIA FOR CRISIS MANAGEMENT..16
Firestone................................................16
GM.......................................................19...
The end:
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