Multicultural Marketing for Brewers


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Essay #: 052272
Total text length is 9,414 characters (approximately 6.5 pages).

Excerpts from the Paper

The beginning:
This paper shall look at the ways in which beer companies have attempted to reach out and market to various consumer ethnic groups.
Multicultural Marketing for Brewers
Slide 1: Introduction
The world has always been a heterogeneous place where individuals can be differentiated based on sex, age, race, religion, ethnicity, or earning demographics. Tastes, desires, and motivations vary among these groups of people. Moreover, the United States has become a sort of melting pot of diversity that welcomes the many varied ethnicities. Thus, for every company, the products and services they sell will not have a uniform base of customers. In order for corporations to successfully market and sell their products to the mass-market audience,...
The end:
..... with consumption of their alcoholic beverages.    References
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P-O-P Goes Multicultural. (May 2005). In-Store Marketing 
Institute. Retrieved May 27, 2009 from:
Rooney, C. (September 11, 2000). Ethnic Marketing: It’s 
Aspiration, Stupid. Brandweek. Retrieved May 27, 2009 from: