Motivation Case Study: Big Brothers of London Key Facts and Critical Issues Big Brothers of London faces a number of issues affecting their ability to recruit and retain volunteers to serve as ‘ bigs ’. With a 40% decline in their ability to recruit and match big and little brothers over a two-year period; declining funding from the United Way; unclear roles for prospective volunteers; and, increasing competition for funds and volunteers with other organizations, Big Brothers (BB) must make some strategic changes for their survival (Richard Ivey School of Business [RISB], 1995). The funding is linked to outcomes, specifically matching volunteers to boys in need. While it is easy to blame a recession, job security and transfer issues, and...The end:
...... This would also meet the motivating factor of increased interaction with others in the organization (Davis, 2000) between bigs -to- bigs , littles -to- littles , and most importantly big brothers to their little brother and to other little brothers. References Davis, K. (2000). Factors influencing the recruiting and maintaining of volunteers in community organizations. ERIC Website. Retrieved February 10, 2010, from http://www.eric.ed.gov.library.gcu.edu:2048/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/16/da/29.pdf. Kinicki , A & Kreitner , R (2008). Organization Behavior: Key concepts, skills, & best practices, 3rd edition. New York: McGraw-Hill Richard Ivey School of Business. (1995). Big Brothers. NJ: McGraw-Hill.