Missed Opportunities for Coca-Cola Blak

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Essay #: 051938
Total text length is 5,647 characters (approximately 3.9 pages).

Excerpts from the Paper

The beginning:
Abstract
This paper shall discuss the entrance of Coca-Cola Blak into the beverage market. Coca-Cola Blak was introduced to various international markets including the USA and discontinued in the US market in 2007. Evaluate the promotions supporting the introduction of Coca-Cola Blak to the US market. Could the product’s marketing have been improved?
Missed Opportunities for Coca-Cola Blak
After witnessing the successful retail market entrance of high energy drinks such as Red Bull and sweetened coffee refreshments like the Frappuccino from Starbucks, Coca-Cola focused resources on developing a pick-me-up drink targeted at the over 30 set. The result was the introduction of Coca-Cola Blak in April of 2006. The product, however, did not...
The end:
.....la Blak Failed. 
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By Scratching the Niche. Brandweek. Retrieved May 12, 2009
From: http://www.allbusiness.com/marketing-advertising/branding-brand-development/4673633-1.html
Wilbert, C. (April 4, 2006). Coca-Cola Blak hits stores this 
Week. Waco Tribune-Herald. Retrieved May 12, 2009 from:
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Williams, P. (April 2006). Coke Blak Tasting Notes. Brand 
Autopsy. Retrieved May 12, 2009 from: http://brandautopsy.typepad.com/brandautopsy/2006/04/coke_blak_tasti.html